Nicholee Adams is a visionary leader and strategist whose career spans more than two decades at the intersection of global entertainment, professional sports, and premium brand strategy. She has been producing large-scale events since 2003, and her creative activations and choreography work has aired across 12 countries, reaching more than 5 million viewers. She has been a recurring on-air talent for Fox News, and has contributed to global campaigns for Nike, Pepsi, Macy’s, Canyon Bake House, NFL Cincinnati Bengals, NFL Minnesota Vikings and more than 15 national competitive cheer and dance organizations. A true bridge‑builder, she excels at cultivating global relationships and shaping community‑driven brand experiences that generate measurable growth and lasting impact.

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A trusted partner to premium and purpose-driven brands, Nicholee has brokered more than $3 million in strategic partnerships, and produced community activations engaging over 250,000 people. She brings a sophisticated understanding of brand alignment, audience engagement, and ROI that connects mission with metrics to transform ideas into measurable outcomes.

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As a proven change-agent, Nicholee has led grand opening strategy, market expansion, and operational turnaround initiatives for Life Time Athletic, Orangetheory Fitness, D1 Training, and boutique fitness concepts across Florida, Arizona, California, Ohio, Texas, Minnesota and Pennsylvania. Her leadership spans end-to-end operations, including recruiting, sales, contract negotiation, budget oversight, process scaling and team optimization. She consistently exceeded sales targets, strengthened member engagement, and built high‑performing, winning cultures. Her strategies have revitalized underperforming locations and launched multiple multi-million dollar markets in every state she’s touched. 

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Nicholee is a natural talent who transforms details into memorable experiences that captivate and connect diverse audiences. Her highly recommended reputation is grounded in operational excellence, integrity, and strategic vision, creating systems that elevate and enhance brand value. More than her accolades, Nicholee brings heart. She is driven by divine purpose, and has built her career on uniting people through movement, media, and meaningful relationships.